Our Story

Why & When

Business model innovation as a form of social/societal innovation has emerged in EU policy as a key area for the effective transfer of research and development to the market. For the Textile & Clothing (T&C) industry, the need to creatively innovate existing and traditional business models goes beyond the current “fashion industry” to embrace the wider scope of artistic and design thinking.

To this goal CreativeWear, aims to revitalize the crisis-ridden T&C sector through a new attention to creativity, personalized design, and artisan and small-scale production, for territorial value chains led by customer-driven business models. The project seeks to recover and valorise the design heritage and “making” knowledge of Mediterranean cultures by bringing renewed creative energy to T&C clusters and industrial districts.


Who we are

CreativeWear partnership is composed by:

Municipality of Prato

(Lead Partner, Italy)

The City of Prato is the third largest city in central Italy, following Rome and Florence, internationally well known for its important textile district which produces specially-designed textiles with which it supplies a wide range of markets. In its role as a public authority, the Municipality of Prato has prioritized the T&C sector and associated issues (industrial production, territorial development, social welfare, safety issues, etc.) as the key characteristic of the territory and the foremost factor for the development of the local economy.

Univeristy of Valencia (Spain)

The Research Unit in Economics of Culture (Unidad de Investigación en Economía de la Cultura) was established in the Department of Applied Economics at the University of Valencia in 1997.
Since then it has developed a continuing research work in the field of Cultural Economics, becoming one of the centers reference to national and international level. Since the middle of the first decade of the century is remarkable its internationalization process collaborating with projects in Latin America and Europe. In the period between 2011 and 2014, the unit was attached to the Interuniversity Institute for Local Development (Instituto Interuniversitario de Desarrollo Local), however from January 1, 2015 joins again the Department of Applied Economics.

E-zavod (Slovenia)

E-zavod is registered Living Lab at ENoLL and is implementing open innovation practices (design lab, place labs) in the fields of textile. E-zavod is a coordinator of Smart City Marbor cluster established within FP7 UPSIDE project. Key fields of institutional E-zavods excellence are: open
and social innovation, living labs, supporting low carbon society, smart cities and smart communities, sustainability and social impact assessment.


EURATEX is the European Apparel and Textile Confederation representing the interests of the European textile and clothing industry at the level of the EU institutions. As the voice of the European industry, EURATEX aims to create favorable environment within the European Union for manufacturing of textile and clothing products. EURATEX brings together national textile and clothing federations from all MED countries and thereby disposes of an unrivalled communication, dissemination and transfer network to reach thousands of textile and clothing business in the areas of the project’s action.


The Hellenic Clothing Industry Association, HCIA, is a non profit industrial association, representing Greek companies from all sub-sectors of the clothing industry. It is the largest apparel manufacturers association in Greece and its members are apparel manufacturers, textile manufacturers as well as other apparel associations. HCIA provides a wide range of services to its membership including inter alia lobbying through national and international organizations, collecting and disseminating information related to the apparel chain and organizing fairs, shows, and trade missions abroad.

Prato Textile Museum Foundation (Italy)

Prato Textile Museum is Italy’s largest centre for study, conservation and exhibition of historic and
contemporary textiles. Researches, exhibitions, educational activities, conferences and other cultural initiatives to enhance and communicate textile heritage are the main actions of the Textile Museum's mission. An important part of this mission focuses on all those activities enhancing European textile heritage as a source of inspiration for the contemporary industry of fashion, as an added value and quality of new brands and products.

AITEX - Textile Research Institute (Spain)

The AITEX - Textile Research Centre is a private non-profit making association established in 1985, composed by textile and related-to companies and, whose main objective is to improve the textile companies competitiveness, promoting modernisation actions, new technologies introduction and improvement of the company and products quality. AITEX has more than 1.000 associated companies and more than 4.000 clients and will be able to transfer the concepts developed in the project to the textile sector. At European level, AITEX is member of the European Textile Technological Platform and is an associated member of TEXTRANET and KMM-VIN


ARCA is a consortium for the application of research and the creation of innovative enterprises, which has been active since 2003 and has exploited a partnership between the University of Palermo and a private entrepreneurial group committed to industrial research and technological transfer. In 2005 the Consortium started up the ARCA Incubator to promote and assist the generation of innovative business initiatives. In a complementary and integrated way with the activities of the incubator, we promote industrial research and technological transfer programs customised to the needs of small and medium-sized enterprises, networks and industrial districts. We are strongly committed to transnational cooperation programs; we carry out social innovation initiatives in collaboration with other local development actors.

Allium, Cooperative so.p. | Etri community (Slovenia)

Allium is a social enterprise working in the field of social innovations. It is working in the fields of ecology, economy and ergonomy focusing on textile products made by re-use or recycling of old textiles. Allium already has small textile worksop with limited number of eco-textile products that can be good basis for the project development and testing. Etri is working on the social entrepreneurship and social innovation, specifically in the development of new textile oriented products. Etri is also
keen to establish textile co-working space and textile crowdfunding initiative. Project will help Etri to develop and implement these activities.


CRETHIDEV is a non for profit company, which focuses on research, as well as development of studies and action plans for local communities, mainly in the fields of life-long learning, environmental protection, innovation, employment and local development, health, athletics and culture. Special attention is paid to consolidating the skills of the young - especially those of higher education - to the demands of the labor market and motivating them to seek employment in their own region to promote local quality of life.