Athens Pilot (The Art Hub)
CRETHIDEV and HELLENIC CLOTHING INDUSTRY ASSOCIATION
The Art Hub in Athens mobilizes the diffused creativity of artists and other territorial stakeholders to raise awareness towards sustainable, eco-friendly production and social innovation, paving the way for business model innovation for the T&C industry. Main objectives of The Art Hub (Athens Pilot) are the promotion of new eco-friendly, sustainability-supportive and socially responsible consumption of T&C consumers, the improvement of the production processes in T&C through the adoption of social or technical innovation by T&C businesses and their workers, the invention or inspiration of new uses or designs for existing products or of radically new products offering opportunities to develop new T&C business and the promotion and value-recognition of existing products of T&C. The activities designed consist mainly in the organization of workshops with creative communities, providing consultancy, shape creative proposals for the T&C industry and planning specific creative interventions linked to TBCL business cases.